Marketing & SEO
Hire Email Marketers
Email marketers build campaigns and automated sequences that turn subscribers into customers and bring customers back.
The role
What email marketers do
An email marketer segments lists, sets up automated flows, plans campaigns, designs or coordinates templates, tests subject lines and content, monitors deliverability, and reports revenue or leads.
Typical deliverables
- Welcome and nurture flows
- Promotional campaigns
- List segmentation
- Deliverability setup
- Performance reports
Tools you will see
- Klaviyo
- Mailchimp
- HubSpot
- ActiveCampaign
- Litmus
Choosing
How to choose email marketers
What to look for
- Automations with measurable results.
- Knowledge of deliverability and authentication.
- Segmentation experience.
- Clear campaign testing processes.
Questions to ask
- 1Which automated flows would you set up first?
- 2How would you segment our list?
- 3How do you protect deliverability?
- 4What results will you report?
Planning
Before you post the job
List permission
Use subscribers who have agreed to receive email. Bought lists harm deliverability and may breach laws.
What drives cost
Number of flows and campaigns, list size, integrations, design and reporting.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring email marketers
What are SPF, DKIM and DMARC?
Email authentication settings that help inbox providers trust your emails.
Klaviyo or Mailchimp?
Klaviyo is popular for e-commerce; Mailchimp suits many small businesses.
How often should we email?
As often as you can provide value without increasing unsubscribes.
Related
Related skills
Post a job for email marketers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.