Writing & Translation
Hire Email Copywriters
Email copywriters write subject lines and messages that get opened, read and clicked without sounding like spam.
The role
What email copywriters do
An email copywriter plans sequences, writes subject lines and preview text, keeps messages focused on one goal, matches brand voice, and uses performance data to improve future emails.
Typical deliverables
- Welcome sequences
- Promotional campaigns
- Abandoned cart and post-purchase flows
- Newsletter copy
- Subject line variations
Tools you will see
- Klaviyo
- Mailchimp
- HubSpot
- Google Docs
- Email analytics
Choosing
How to choose email copywriters
What to look for
- Examples of full email sequences.
- Clear subject lines without clickbait.
- Understanding of automated flows.
- Use of data to improve results.
Questions to ask
- 1What sequence would you create first?
- 2How do you write subject lines?
- 3Can you work directly in our email platform?
- 4Which metrics do you use to improve emails?
Planning
Before you post the job
Segments
Different customers need different messages. Share how your list is segmented.
What drives cost
Number of emails, research, segmentation, design support and testing.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring email copywriters
Do email copywriters design emails?
Some do. Others provide copy for a designer or email marketer.
How long should marketing emails be?
Long enough to make one clear point and call to action.
Can they improve open rates?
Subject lines help, but list quality and deliverability also matter.
Related
Related skills
Post a job for email copywriters
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.