Graphic Design
Hire Graphic Designers for Brand and Print Work
Graphic designers create the visual material a business uses every day: logos and brand kits, social posts, presentations, print and packaging.
The role
What graphic designers do
Some designers focus on identity work such as logos, colour and type systems. Others produce a steady flow of marketing material to an existing brand. Print and packaging add technical requirements like bleed, colour profiles and dielines, so check for that experience if you need it.
Typical deliverables
- Logo files in vector and raster formats
- A brand guide covering colours, type and usage
- Social media templates
- Print-ready PDFs with bleed and crop marks
- Editable source files
Tools you will see
- Adobe Illustrator
- Photoshop
- InDesign
- Figma
- Canva
- Affinity Designer
Choosing
How to choose graphic designers
What to look for
- A portfolio with range, including work close to your industry or style.
- Several genuinely different concepts, not one idea in different colours.
- Final files prepared properly: vectors, correct colour modes, print specs.
- Questions about your audience and competitors before any sketching.
- Clear terms on revisions and on who owns the final files.
Questions to ask
- 1How many concepts do you present, and how many revision rounds are included?
- 2Which files will I receive at the end?
- 3Have you prepared artwork for a commercial printer before?
- 4How do you learn what you need about our brand?
- 5Can you show a project that started from a rough brief?
Planning
Before you post the job
Identity project or ongoing work
A new identity is a project with a clear end. A steady flow of social posts and ads suits hourly, a Dedicated Hire, or a packaged Drop-In.
What drives cost
The number of concepts and revisions, how many applications the brand must cover (cards, signage, packaging), and print requirements.
Rights and files
Agree that editable source files and full rights to the final design transfer to you with the last milestone.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring graphic designers
What should a design brief include?
What the work is for, who will see it, examples you like and dislike, required sizes and formats, and the deadline. A clearer brief means fewer revisions.
Should I buy a Drop-In or post a job?
A Drop-In suits standard work such as a logo package or a set of social templates. Post a job when the scope needs discussion first.
Do I own the design?
Make it explicit in the brief: full rights and source files transfer to you when the final milestone is approved.
Related
Related skills
Post a job for graphic designers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.