Graphic Design
Hire Brand Identity Designers
Brand identity designers create the visual system around your business: logo, colours, typography, imagery style and rules for using them.
The role
What brand identity designers do
A brand identity designer defines how your brand should look across every touchpoint, tests the identity on real applications, and writes guidelines so other designers and your team can apply it consistently.
Typical deliverables
- Logo system
- Colour palette and typography
- Brand guidelines
- Social media and presentation templates
- Mockups showing the identity in use
Tools you will see
- Adobe Illustrator
- Adobe InDesign
- Figma
- Font licensing sources
- Mockup tools
Choosing
How to choose brand identity designers
What to look for
- Complete identity projects, not only logos.
- Guidelines that others can follow.
- Consistency across print, web and social.
- Clear reasoning behind visual decisions.
Questions to ask
- 1What do you need to know about our business and audience?
- 2Which applications will you design?
- 3What will the brand guidelines include?
- 4Are fonts licensed for our use?
Planning
Before you post the job
Plan the rollout
List where the brand will be used first so the identity is tested on real needs.
What drives cost
Research, logo complexity, number of applications, guidelines and templates.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring brand identity designers
What is included in a brand identity?
Usually a logo system, colours, fonts, usage rules and key templates.
Do we need brand strategy first?
It helps if positioning and audience are unclear. Some designers include light strategy work.
Who owns the brand files?
Agree that final files and rights transfer to you on completion.
Related
Related skills
Post a job for brand identity designers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.