WordPress & Website Builders
Hire Web Designers for Structure and Screens
Web designers plan and design websites: the structure of the pages, the visual style, and how everything works on each screen size.
The role
What web designers do
A web designer turns your goals and content into a sitemap, wireframes and finished page designs, usually in Figma. Some also build the site in Webflow or WordPress. Designing for the web means responsive layouts and interaction states, not static images.
Typical deliverables
- A sitemap and page structure
- Wireframes for key pages
- Desktop and mobile designs in Figma
- A style guide for type, colour and components
- A built site, if the designer also develops
Tools you will see
- Figma
- Webflow
- WordPress
- Adobe Creative Cloud
- Relume
Choosing
How to choose web designers
What to look for
- Designs shown on mobile as well as desktop.
- Page structure that leads visitors toward an action.
- Consistent components across pages.
- A process that starts with your content and goals.
Questions to ask
- 1Do you design only, or also build?
- 2How do you plan structure before visual design?
- 3How do you handle copy that is not written yet?
- 4What will a developer receive from you?
Planning
Before you post the job
Content first
Designing without real content leads to rework. Share existing copy, or plan content work alongside design.
What drives cost
The number of unique templates, how deep the design system goes, and whether the designer builds the site too.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring web designers
Web designer or UI/UX designer?
Web designers focus on websites and marketing pages; UI/UX designers focus on product interfaces. Many do both.
Should the designer also build the site?
It can save handoff time on Webflow or WordPress. For custom apps, a separate developer is common.
How many revisions are normal?
Agree a number for each stage, such as wireframes and final designs, before starting.
Related
Related skills
Post a job for web designers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.