Writing & Translation
Hire Content Writers
Content writers produce the articles, guides and web pages that explain what you do and bring in search traffic, in a voice that sounds like you.
The role
What content writers do
A content writer researches a topic, works out what the reader needs, and writes something accurate and easy to follow. Good ones also consider search intent, internal links and length. Writers who specialise in a field such as finance, software or health need less explaining and make fewer factual mistakes.
Typical deliverables
- Blog posts and long-form articles
- Website pages and product explainers
- Content briefs and outlines
- Titles and meta descriptions
- Updates to existing articles
Tools you will see
- Google Docs
- Surfer or Clearscope
- Ahrefs or Semrush
- WordPress and other CMSs
- Grammarly or Hemingway
Choosing
How to choose content writers
What to look for
- Published samples in your field, or close to it.
- Writing that says something specific rather than filling a word count.
- Signs of research: sources, data and real examples.
- Comfort working to a brief and a style guide.
- A straight answer about how they use AI tools and check facts.
Questions to ask
- 1Which of these samples were published with little editing?
- 2How do you research a topic you do not know well?
- 3How do you work out what someone searching a keyword wants?
- 4Do you use AI tools, and how do you check the output?
- 5What do you need from us for each piece?
Planning
Before you post the job
Specialist or generalist
Technical, legal or medical topics need a writer who knows the field. Company news or general topics do not.
What drives cost
Research depth, length, subject expertise, and whether the writer also handles keywords, images and publishing.
One batch or a schedule
A set of articles suits a fixed price. A regular publishing schedule suits hourly or a Dedicated Hire.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring content writers
How do I brief a content writer?
Give the topic, the reader, the goal of the piece, the keyword if there is one, a length range, examples you like, and anything that must be included or avoided.
Should I pay per word or per piece?
Per piece with a length range is usually simpler, and it does not reward padding.
Can a content writer handle SEO?
Many cover on-page basics such as headings, intent and meta descriptions. Keyword strategy and link building are usually separate skills.
Related
Related skills
Post a job for content writers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.