Writing
Hire Content Writers on Open Lance
Hire writers who can hold a brand voice and write to a brief. Post the job free, compare samples and ranked proposals, and fund milestones into escrow so you pay for copy you would actually publish.
What content writers deliver
What you can get with Content Writing
Blog posts and articles
Researched long-form built around a real search intent, not word count padded to hit a target.
Website and landing page copy
Headlines, sections, and calls to action written to convert rather than to fill a layout.
Product descriptions at scale
Consistent, differentiated copy across a catalogue, with the attributes buyers actually search on.
Email sequences and newsletters
Onboarding, nurture, and lifecycle series that read like a person wrote them.
Technical and B2B writing
Documentation, whitepapers, and case studies from writers who can hold a technical subject accurately.
Editing and rewriting
Take existing drafts or AI output and turn them into something publishable in your voice.
Why Open Lance
Why hire content writers here
Better talent, fairer fees
0% commission on Ultra means freelancers keep more, so the strongest ones choose to work here.
Escrow on every job
Fund milestones into escrow. Money releases only when you approve the work.
Free to start
Post a job and receive proposals at no cost. Pay only for work you approve.
Four ways to work
A fixed-price project, hourly with a work diary, a monthly retainer, or a ready-made Drop-In.
Vetted, ranked talent
Ranked by real performance and verified experience, with reviews tied to real contracts.
Instant release
Approve a milestone and release funds instantly, with no multi-day clearance hold.
How it works
Hiring content writers, step by step
Post your job
Describe the work, the budget, and the timeline. It is free, and it takes a few minutes.
Review proposals
Compare ranked talent, portfolios, and reviews tied to real contracts, side by side.
Fund a milestone
Lock the amount into secure escrow before work begins, so both sides know it is there.
Approve and release
Pay only for work you accept, milestone by milestone, released the moment you approve.
Hiring guide
What to look for in a Content Writing freelancer
Anyone can send a polished sample. The question is whether they can write well about your subject, to your brief, repeatedly. These checks get at that.
- Published work with a byline. Live links beat documents. Seeing what an editor let through tells you more than a piece written for a portfolio.
- Range of voice, not one voice. Ask for two samples in deliberately different tones. Writers who only have one register will make everything sound like them.
- Evidence they research. Look for specifics, sources, and correct terminology. Generic copy is the tell for a writer who does not go past the first search page.
- A paid test piece. One short paid assignment against your real brief predicts the engagement better than any sample they chose themselves.
- An honest position on AI. Plenty of good writers use AI as a tool. What matters is that they edit, fact-check, and stand behind what they file.
Give writers the brief you wish you had received: audience, the one thing the piece must achieve, what to avoid, and two examples you admire. Most disappointing copy is a briefing failure rather than a writing failure.
Ways to hire
Four ways to hire on Open Lance
Drop-Ins
Got a small, well-defined task?
Buy a ready-made, fixed-scope service and get it delivered, with no back-and-forth briefs. Escrow-protected, just like everything else.
Fixed-price project
Know exactly what you need built?
Post a fixed-price job, agree the milestones up front, and release payment as each one is approved.
Hourly
Scope still evolving?
Hire by the hour with a transparent work diary. You review and approve the hours, with no guesswork and no surprises.
Dedicated Hire
Need someone long-term?
Bring on a freelancer full-time on a monthly engagement: your own dedicated team member, managed end-to-end on Open Lance.
FAQ
Hiring content writers: common questions
How much should I pay for an article?
Rates are usually per word or per piece and vary enormously with research depth and subject expertise. General blog content sits far below specialist B2B or technical writing, where the writer has to understand the subject to be useful. Post the brief with your quality bar and let proposals price it rather than anchoring on a rate you read somewhere.
How do I check writing is original?
Run drafts through a plagiarism checker, and for factual pieces spot-check a few claims against the sources. Ask up front how the writer uses AI and what their editing process is. The goal is not to ban tools; it is to be sure someone accountable has checked the output before it carries your name.
Should I hire per piece or on a retainer?
Per piece works while you are still finding the right writer. Once someone reliably lands your voice, a monthly retainer is usually cheaper per word and much better for consistency, because the writer accumulates context about your product and audience instead of starting cold each time.
Will the content be optimised for search?
Ask explicitly, because writing and SEO are related but separate skills. Many writers work comfortably from a keyword brief; fewer will do the keyword research themselves. If you need both, say so in the brief, or pair a writer with an SEO specialist.
Who owns the content I commission?
You do, once the milestone is approved. Make it explicit in the brief, including whether the writer may list the piece in their portfolio. Ghostwritten work usually carries no byline, which is normal, but it should be agreed rather than assumed.
Keep exploring
Related ways to hire
Ready when you are
Ready to hire content writers?
Post the job in a few minutes and get proposals from vetted content writers. Free to post, free to review, and the budget only leaves escrow when you approve the work.