Writing & Translation
Hire Copywriters for Web, Ad and Email Copy
Copywriters write words that help people understand an offer and take action, from website headlines to ads and emails.
The role
What copywriters do
A copywriter researches your audience and product, clarifies the main message, writes headlines and supporting copy, and adapts tone for each channel. Good copy is specific, easy to scan and focused on what the reader cares about.
Typical deliverables
- Website and landing page copy
- Ad headlines and variations
- Email copy
- Product and service messaging
- Taglines and calls to action
Tools you will see
- Google Docs
- Notion
- Customer research and reviews
- Figma comments
- Analytics tools
Choosing
How to choose copywriters
What to look for
- Samples with clear, specific messaging.
- Research into customers before writing.
- Ability to write in different tones.
- Experience with the channel you need.
Questions to ask
- 1How do you research an audience before writing?
- 2Can you show copy that improved results?
- 3How do you match our brand voice?
- 4How many options or revisions are included?
Planning
Before you post the job
Know the goal
Tell the writer what action the reader should take, such as buying, booking or signing up.
What drives cost
Research, number of pages or assets, variations and revision rounds.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring copywriters
Copywriter or content writer?
Copywriters focus on persuasion and action; content writers focus on information and education.
Can a copywriter do SEO?
Some can, but SEO writing is a related specialism.
Should I provide customer research?
Yes. Reviews, sales calls and support questions give copy real substance.
Related
Related skills
Post a job for copywriters
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.