Marketing & SEO
Hire Digital Marketers
Digital marketers plan and run the campaigns that bring in customers online, across paid ads, social media, email and search.
The role
What digital marketers do
Some marketers specialise in one channel, such as Google Ads or email. Others plan the overall strategy and coordinate channels. Either way the job is the same loop: set measurable goals, run campaigns, read the numbers, and change what is not working.
Typical deliverables
- A channel plan with budgets and targets
- Ad campaigns set up and managed
- Social content calendars
- Email campaigns and automations
- Reports on cost per lead, sales and return on ad spend
Tools you will see
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics
- Klaviyo or Mailchimp
- HubSpot
Choosing
How to choose digital marketers
What to look for
- Results described with numbers: spend, cost per result, and what changed.
- Experience with your kind of business, such as B2B, e-commerce or local services.
- A way to measure results set up before money is spent.
- Willingness to say which channels will not work for you.
- Ad accounts and data kept in your name.
Questions to ask
- 1Which channel would you start with for us, and why?
- 2How will we know whether it is working?
- 3What budget do you need before the numbers mean anything?
- 4What will your report show, and how often?
- 5Who will own the ad accounts and tracking?
Planning
Before you post the job
Strategy or execution
If you do not know which channels suit you, start with a short strategy milestone. If you do, hire a specialist in that channel.
Ad spend is separate
Budget for the marketer's time and for the ad spend itself, and agree who pays the ad platforms.
Ongoing work
Campaigns need weekly attention, which suits hourly or a Dedicated Hire better than a fixed price.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring digital marketers
How much should I spend on ads?
Enough for the platform to gather meaningful data. Ask candidates for their minimum and the reasoning behind it.
Should the marketer use my ad accounts?
Yes. Create accounts in your business's name and grant access, so the data and history stay with you.
What should the first month deliver?
Mostly learning: which audiences and messages respond. Judge it on setup quality and insight, not only on sales.
Related
Related skills
Post a job for digital marketers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.