Writing & Translation
Hire Website Copywriters for Page Copy
Website copywriters write the pages that explain what you do, who it is for and why visitors should take the next step.
The role
What website copywriters do
A website copywriter plans page messaging, writes headlines and sections, organises content for scanning, includes proof and calls to action, and works with designers so copy fits the layout.
Typical deliverables
- Homepage copy
- Service and product pages
- About page copy
- Page structure and messaging hierarchy
- Metadata and call-to-action text
Tools you will see
- Google Docs
- Figma
- Relume or wireframes
- Search Console
- Analytics tools
Choosing
How to choose website copywriters
What to look for
- Clear explanations without jargon.
- Page structure, not just paragraphs.
- Experience writing with designers.
- Messaging tailored to your audience.
Questions to ask
- 1How would you structure our homepage?
- 2Do you write before or after design?
- 3How do you use customer language in copy?
- 4Can you write SEO titles and descriptions?
Planning
Before you post the job
Copy before design
Writing first helps design fit the message rather than filling predefined boxes.
What drives cost
Number of pages, research, interviews, SEO requirements and revisions.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring website copywriters
How much website copy do I need?
Enough to answer visitors' key questions on each page, without padding.
Can they rewrite existing pages?
Yes, often starting with an audit of current copy.
Should website copy be SEO-focused?
Important pages should consider search intent while staying useful for people.
Related
Related skills
Post a job for website copywriters
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.