Marketing & SEO
Hire Social Media Marketers
Social media marketers plan and publish content that helps people discover, follow and trust your brand on social platforms.
The role
What social media marketers do
A social media marketer chooses platforms, plans content calendars, writes posts, coordinates visuals, engages with comments, reports performance, and adjusts strategy based on results.
Typical deliverables
- Social strategy and content calendar
- Post copy and captions
- Scheduling and publishing
- Community engagement
- Monthly performance reports
Tools you will see
- Meta Business Suite
- Later or Buffer
- Hootsuite
- Canva
- Native platform analytics
Choosing
How to choose social media marketers
What to look for
- Examples tied to engagement, leads or sales.
- Experience on your target platforms.
- A clear content strategy, not random posting.
- Honest reporting beyond follower counts.
Questions to ask
- 1Which platforms would you focus on for us?
- 2How will you measure success?
- 3Who creates visuals and video?
- 4How often will we review content?
Planning
Before you post the job
Content production
Clarify whether the marketer creates graphics, videos and captions, or only schedules content.
What drives cost
Platforms, posting frequency, content creation, community management and reporting.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring social media marketers
How many platforms should we use?
Focus on platforms your audience uses and your team can maintain well.
Can they run paid ads too?
Some can, but paid social is often a separate specialism.
Is social media marketing ongoing?
Usually. Hourly or a Dedicated Hire suits regular work.
Related
Related skills
Post a job for social media marketers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.