Open Lance

Marketing & SEO

Hire Content Marketers

Content marketers plan and distribute useful content that attracts the right audience and supports sales over time.

Post a job How hiring works

The role

What content marketers do

A content marketer develops a content strategy, maps topics to customer questions, manages writers and designers, repurposes content across channels, and measures traffic, leads and influence.

Typical deliverables

  • Content strategy
  • Editorial calendar
  • Content briefs
  • Distribution and repurposing plans
  • Performance reports

Tools you will see

  • Google Analytics
  • Search Console
  • HubSpot
  • Notion or Asana
  • Ahrefs or Semrush

Choosing

How to choose content marketers

What to look for

  • Strategy tied to business goals.
  • Experience managing content production.
  • Distribution beyond publishing articles.
  • Clear measurement methods.

Questions to ask

  1. 1How would you choose content topics?
  2. 2How will content support sales?
  3. 3How do you distribute content after publishing?
  4. 4Which metrics would you report?

Planning

Before you post the job

Production resources

A strategy needs writers, designers or subject experts to execute it.

What drives cost

Strategy depth, content volume, channels, team management and reporting.

Hiring on Open Lance

  • Posting a job and reviewing proposals are free.
  • Each milestone is funded into escrow before work starts and paid when you approve it.
  • Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
  • Client fees are shown before you pay and added on top of the work.

How escrow and approval work · Pricing

FAQ

Questions about hiring content marketers

Content marketing or SEO?

SEO focuses on search visibility; content marketing covers content across the whole customer journey.

How long does content marketing take?

It often builds results over months, depending on channels and consistency.

Can one content marketer manage writers?

Yes, many coordinate freelance writers and editors.

Related

Related skills

Before you hireWriting the job postReading the proposalsSetting milestones

Post a job for content marketers

Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.

Post a job