Marketing & SEO
Hire Facebook Ads Specialists for Meta Campaigns
Facebook Ads specialists run paid campaigns on Facebook and Instagram to find customers, generate leads and increase sales.
The role
What Facebook Ads specialists do
A Meta ads specialist sets campaign objectives, configures Pixel and Conversions API tracking, builds audiences, tests creative and offers, manages budgets, and reports on cost per result.
Typical deliverables
- Meta ads account audit
- Campaign and audience setup
- Pixel and Conversions API tracking
- Creative testing plans
- Performance reports
Tools you will see
- Meta Ads Manager
- Meta Pixel
- Conversions API
- Meta Ads Library
- Google Analytics
Choosing
How to choose Facebook Ads specialists
What to look for
- Experience with your campaign goal and industry.
- Structured creative testing.
- Reliable tracking setup.
- Transparent reporting on spend and results.
Questions to ask
- 1How would you test creative?
- 2How do you set up conversion tracking?
- 3When would you scale a campaign?
- 4Who owns the ad account?
Planning
Before you post the job
Creative supply
Meta ads need fresh images and videos. Plan who creates ad creative.
What drives cost
Campaign complexity, creative testing, tracking setup, ad spend and reporting.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring Facebook Ads specialists
Do Facebook Ads also run on Instagram?
Yes, Meta campaigns can place ads across Facebook, Instagram and other Meta placements.
What is the Conversions API?
A way to send conversion events from your server to Meta for more reliable tracking.
How long should ads run before judging?
Long enough to collect meaningful data, depending on budget and conversions.
Related
Related skills
Post a job for Facebook Ads specialists
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.