Open Lance

Marketing & SEO

Hire PPC Specialists to Manage Paid Campaigns

PPC specialists manage paid advertising where you pay for clicks or results, across search, social and marketplace platforms.

Post a job How hiring works

The role

What PPC specialists do

A PPC specialist chooses platforms, structures campaigns, manages bids and budgets, writes ads, analyses search terms and audiences, tracks conversions and improves return on spend.

Typical deliverables

  • PPC account audits
  • Multi-platform campaign setup
  • Bid and budget management
  • Ad copy testing
  • Conversion and ROI reports

Tools you will see

  • Google Ads
  • Microsoft Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Google Tag Manager

Choosing

How to choose PPC specialists

What to look for

  • Experience with your chosen platforms.
  • Focus on profitable conversions.
  • Clear testing and optimisation process.
  • Reports connected to business outcomes.

Questions to ask

  1. 1Which platform should we start with?
  2. 2How will you measure return on ad spend?
  3. 3How do you find wasted spend?
  4. 4What does your weekly optimisation process include?

Planning

Before you post the job

Landing pages

PPC results depend on landing page quality as well as ads.

What drives cost

Number of platforms, campaigns, ad spend, testing and reporting.

Hiring on Open Lance

  • Posting a job and reviewing proposals are free.
  • Each milestone is funded into escrow before work starts and paid when you approve it.
  • Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
  • Client fees are shown before you pay and added on top of the work.

How escrow and approval work · Pricing

FAQ

Questions about hiring PPC specialists

What does PPC mean?

Pay-per-click advertising, where advertisers pay when users click ads.

Is PPC better than SEO?

PPC can bring traffic quickly; SEO often builds longer-term visibility.

Should PPC management be ongoing?

Usually, because campaigns need regular monitoring and optimisation.

Related

Related skills

Before you hireWriting the job postReading the proposalsSetting milestones

Post a job for PPC specialists

Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.

Post a job