Marketing & SEO
Hire Media Buyers to Plan and Place Campaigns
Media buyers decide where advertising money should go, buy placements, and move budget toward the channels that deliver results.
The role
What media buyers do
A media buyer builds media plans, negotiates or buys placements, allocates budgets, monitors performance and fraud, tests channels, and reports on incremental results and return on spend.
Typical deliverables
- Media plans
- Budget allocation
- Paid campaign management
- Programmatic or direct buys
- Cross-channel reports
Tools you will see
- Meta Ads Manager
- Google Ads
- The Trade Desk
- DV360
- Attribution tools
Choosing
How to choose media buyers
What to look for
- Experience managing budgets similar to yours.
- Cross-channel analysis, not only platform reports.
- Testing and scaling discipline.
- Transparent reporting on spend and fees.
Questions to ask
- 1How would you allocate our first budget?
- 2How do you measure incrementality?
- 3Which channels would you test?
- 4How do you avoid wasted spend?
Planning
Before you post the job
Attribution
Different platforms claim credit for the same sale. Agree how results will be measured.
What drives cost
Channels, budget size, testing, reporting and platform access.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring media buyers
Media buyer or ads specialist?
Media buyers often manage budget across channels; ads specialists may focus on one platform.
What is programmatic advertising?
Automated buying of digital ad inventory across many websites and apps.
Do media buyers create ads?
Usually they brief or test creative, while designers and editors produce it.
Related
Related skills
Post a job for media buyers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.