Marketing & SEO
Hire Google Ads Specialists for Search and PMax
Google Ads specialists set up and improve paid campaigns that show your business to people actively searching or browsing Google properties.
The role
What Google Ads specialists do
A Google Ads specialist builds campaigns, researches keywords, writes ads, sets bidding strategies, configures conversion tracking, manages budgets and reports on cost per lead or sale.
Typical deliverables
- Google Ads account audit
- Search and Performance Max campaigns
- Keyword and negative keyword lists
- Conversion tracking
- Optimisation reports
Tools you will see
- Google Ads
- Google Tag Manager
- Google Analytics 4
- Google Merchant Center
- Looker Studio
Choosing
How to choose Google Ads specialists
What to look for
- Conversion tracking set up correctly.
- Results measured by leads or revenue, not clicks.
- Experience in your industry or campaign type.
- Clear access and account ownership.
Questions to ask
- 1How would you set up conversion tracking?
- 2Which campaign types suit our goals?
- 3How do you control wasted spend?
- 4What budget would you test first?
Planning
Before you post the job
Tracking first
Without reliable conversion tracking, optimisation is guesswork.
What drives cost
Account complexity, campaign types, tracking setup, ad spend and reporting.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring Google Ads specialists
What is Performance Max?
A Google Ads campaign type that uses automation across Google's channels.
Should my ad account be in my name?
Yes. Give specialists access to your account.
Can they guarantee sales?
No. Results depend on offer, website, competition and budget.
Related
Related skills
Post a job for Google Ads specialists
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.