Writing & Translation
Hire Press Release Writers
Press release writers turn company news into clear, factual announcements journalists and readers can understand quickly.
The role
What press release writers do
A press release writer identifies the news angle, writes a headline and summary, includes key facts and quotes, follows newsroom conventions, and prepares media contact and background information.
Typical deliverables
- Press releases
- Headlines and summaries
- Executive quotes
- Boilerplate company descriptions
- Media pitch drafts
Tools you will see
- Google Docs
- AP Stylebook
- PR distribution services
- Media databases
Choosing
How to choose press release writers
What to look for
- Newsworthy angles, not advertisements.
- Clear, factual writing.
- Experience with your industry.
- Quotes that add meaning.
Questions to ask
- 1What makes this news relevant to journalists?
- 2Do you follow AP style?
- 3Can you write media pitch emails?
- 4Can you advise on distribution?
Planning
Before you post the job
Distribution is separate
Writing a release does not guarantee coverage. Distribution and media outreach are separate tasks.
What drives cost
Research, interviews, quotes, revisions and media outreach materials.
Hiring on Open Lance
- Posting a job and reviewing proposals are free.
- Each milestone is funded into escrow before work starts and paid when you approve it.
- Hire fixed-price, hourly, as a monthly Dedicated Hire, or buy a packaged Drop-In.
- Client fees are shown before you pay and added on top of the work.
FAQ
Questions about hiring press release writers
Do press releases still work?
They are useful for official news, but coverage usually needs targeted outreach.
Can they guarantee media coverage?
No. Journalists decide what to cover.
What is a boilerplate?
A short standard description of the company at the end of a release.
Related
Related skills
Post a job for press release writers
Describe the work and compare proposals. You only fund the first milestone once you have chosen someone.